Privacy Policy

The games and other activities offered on the Website and Apps are referred to in this Privacy Policy as the "Services".
Please read this Policy carefully before accessing the Website, the Apps or using our Services as it provides important information about how we collect, store, use and disclose your personal and other information when providing our Services to you or when you access the Website or Apps. You should also review the TERMS OF USE for important information about your use of the Website or Apps and our Services.
Live777 is managed and operated by LIVE7CO (collectively referred to as "LIVE7CO" or "our" or "we" or "us"). Visitors to the Live777 Website or Apps and users of the Services are referred to as "you."
Passive Information
Passive information refers to information that is automatically collected from your device(s) when you access the Website or Apps and use the Services. LIVE7CO may collect passive information such as your IP address, referral data, browser type, browser language, platform type, type of mobile or other computing device, and geographical data, such as zip code and geographic location. Your browser or device typically sends passive information to our servers without your intervention whenever you visit our Website or Apps and use the Services. For example, your browser or device may tell us your IP address (which may tell us generally where you are located) and the type of browser and device you are using. When you visit our Website or Apps, your browser may also tell us information such as the page or link that led you to our Website or Apps and, if applicable, the search terms you typed into a search engine that led you to our Website or Apps.
While you are using the Services, we may seek to place a "cookie" (a small data file) or other tracking technology on your mobile device, computer or other participating device. If you access our Website, Apps or Services via a Partner Site, the Partner Site may also place cookies on your device as permitted by the terms of the agreement and your privacy settings with the Partner Site. Cookies placed by us are not used to obtain any personal data, and the information that is tracked is used only for internal purposes, such as to improve the Services. If you prefer not to accept cookies, you can set your web browser on your computer or device to reject them or to alert you before one is placed. Be advised, however, that some of our features and services may not function properly if you disable cookies.
Personal Information
Personal information, which is sometimes referred to as personally identifiable information, means information that is specific to you and can be used to contact or identify you. If you use Facebook account to access the Services,  we may receive from Facebook certain personal data about you that you authorize Facebook to disclose, such as your user name, date of birth, friend list, email address and profile picture, or you may voluntarily disclose information such as your gender or your play preferences to us through your use of the Services. Any information directly collected through your Facebook account and shared with us will be imported, used and stored in a manner consistent with the Facebook Platform Policy applicable to developers in effect at the time of collection (see HTTPS://DEVELOPERS.FACEBOOK.COM/POLICY/) and in compliance with any specific privacy settings set by you of which we are aware.
We may also collect personal information from vendors that help us to operate the Website and Apps and provide services such as processing credit card payments and sending emails on our behalf. For example, we may receive confirmation that you have made a payment by credit card and other information related to any of your gaming transactions associated with your use of the Services. To help keep our databases current and to provide you the most relevant content and experiences, we may combine personal information from you with information from public sources and our trusted partners, in accordance with applicable law and this Privacy Policy.
Please note that because a third party vendor manages your purchases of virtual currency for use the Services, we do not have access to your credit card or billing information. Be advised that this Privacy Policy does not apply to this and other third-party vendors.
Use of Personal Information
LIVE7CO will use personal information in the following ways:
• to fulfill your requests for our Services;
• to process and respond to your inquiries;
• to improve the Services, including diagnosis or problems with the Services;
• to help us better understand demographic characteristics of our users;
• to present advertising that is tailored to your interests;
• to offer you other opportunities that we think may be of interest to you.
Email and Text Messaging Marketing
In addition, LIVE7CO may use personal information to communicate with you through email or text messages regarding new products, new features, product updates and enhancements or special offers or promotions for the Services. These communications may also include offers from LIVE7CO marketing partners, although such partners will not be provided with your personal information.
You can unsubscribe to marketing messages at any time by clicking “unsubscribe” on the emails or texts that you receive from us or third parties.
Use of Passive Information
LIVE7CO collects passive information for purposes of tracking and analyzing user preferences and trends in order to improve the quality and design of the Services and to create new features, promotions, and functionalities; for editorial and feedback purposes; for marketing and promotional purposes; for content improvement; and to customize the Services. This information may also be shared with advertisers and our business partners on an aggregated anonymous basis.
Use of Information Collected by Third Party Advertising
The information collected may be used to:
• measure how effective advertisements are, to offer you targeted advertising in order to personalize your experience by showing you advertisements for products and services that are more likely to appeal to you (a practice known as behavioral advertising);
• undertake web analytics to analyze traffic and other player activity to improve your experience; and/or
• engage in activities such as frequency capping, attribution, conversion events, estimating the number of unique users, advertising fraud detection, and debugging.
Advertisers or advertising networks may collect the foregoing information through the use of tracking technologies like tracking pixels, browser cookies, and web beacons, and they may use a single tracking technology or multiple tracking technologies at the same time.

LIVE7CO works with third-party vendors that help us provide the Services and operate the Website and Apps. These companies provide services such as processing credit card payments and sending emails on our behalf. In some cases, these companies have access to those portions of your personal information that are necessary in order to provide a product or service you have requested or in conjunction with your use of the Services. Unless we inform you otherwise, these companies are not permitted to use your personal information for any other purpose.
LIVE7CO will not disclose your personal information to third parties except in the following circumstances: (1) We may disclose personal information in response to legal process; for example, in response to a court order or a subpoena; (2) We may disclose personal information in response to a law enforcement agency's request, or where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Terms of Use, or as otherwise required by law; (3) We may disclose personal information if we are acquired by or merged with another company or in the unlikely event that LIVE7CO is dissolved; (4) If we need to disclose your personal information to provide the product or service you have requested;; (5) We may disclose personal information to third parties for analytics purposes. Such personal information may not be used by the third party for any purpose other than this analysis; or (6) We may disclose personal information to our corporate affiliates.
Access to and Ability to Correct Personal Information
If you have questions or requests about this Privacy Policy, you may contact us by e-mail at [email protected] Upon request, we will provide you a summary of your personal information, if any, retained by us. We will respond to requests to correct, amend, delete, update or delete personal information that is inaccurate within a reasonable timeframe. You can help us maintain the accuracy of your personal information by notifying us of any changes to your information. We will only send personal records to the e-mail address on file for the user name associated with it.
Users may also modify, correct, change, or update their personal record through their Facebook account or request that their personal information be removed from our database.
Access Through Third-Party Sites
The privacy controls for your personal information that is transmitted to us from Facebook are managed through your Facebook account. You should carefully consider and establish your own privacy preferences for the Services through your Facebook account. We are not responsible for personal information, your profile, your location information or other information that you choose to disclose on the Services through synchronization with your Facebook account. Any personal data or other information obtained from your Facebook account will be shared publicly in the Services in accordance with the privacy settings you have applied to such data through your Facebook account.
If you access the Services through a third-party website ("Partner Site"), you should review the Privacy Notice and Terms of Use for the Partner Site. We do not have responsibility for any information you provide on the Partner Site except the information received from our Partner Sites in a manner consistent with this Privacy Policy and as permitted by the terms of your agreement and privacy setting with the Partner Site.
Opt Out
If you wish to change how the personal information that you provide to Facebook is used by us, including opting out of using your personal information to send promotional messages to you, you may change your settings on your Facebook account or contact us at [email protected]
You may also request that your LIVE7CO account be disabled by emailing [email protected]
You may "opt out" of the use of your personal information for third party analytics purposes by emailing (using the same email address as when you registered) your request to [email protected]
Except as described herein, we will not trade, lease, exchange or sell your personal information with or to any other third party.
We will only collect and use personal information in accordance with this Privacy Policy and to the extent deemed reasonably necessary to serve our legitimate business purposes. We will maintain appropriate administrative, technical, and physical security safeguards to ensure the security, integrity, accuracy and privacy of the information you have provided. Please be aware, however, that no information system is totally secure, and therefore we cannot guarantee against all potential security breaches. While we will use reasonable security and monitoring controls in accordance with general industry standards to secure information you provide to us consistent with our legal requirements, we cannot guarantee that such information will not be unlawfully or illegitimately obtained by unauthorized parties.
Age Restrictions
Our Services do not knowingly solicit information from, or market to, any person under the age of twenty one (21). In particular, consistent with the Children's Online Privacy Protection Act, we will not knowingly collect any information from children under the age of thirteen (13). If you become aware that a member of your family or any person under your responsibility has provided us with information without your consent, please contact us using the contact information as indicated in this Privacy Policy in order to delete that information as quickly as possible.
Changes to the Privacy Notice
We may revise this Privacy Policy at any time as we may deem appropriate and consistent with the principles described herein, our evolving business needs, or changes in applicable laws or regulations. If we make any changes to this Privacy Policy, we will update the "Last updated" date below. You are advised to consult this Privacy Policy regularly for any changes, and your continued use of this Website, the Apps and our Services after such changes have been made constitutes informed consent of those changes.
Thanks for your interest in Live777
We consider providing a fair and secure gameplay environment a top priority. In pursuing that goal, we do not tolerate cheating or abusive behavior. We expect our players to play fairly and by the rules of the game at all times. 
Misconduct with any of the practices listed below or our Terms of Service, will lead to penalties such as, including but not limited to, revoked in-game currency, temporary game suspension and permanent game account closure.
Help us create a great gaming environment, and safeguard your account and device by keeping the following in mind while playing:
Clash with respect!
Disruptive Behaviour
We're all here to enjoy games together. Sometimes that can mean arguing with friends over lost battles or derbies. That's fine, but being abusive towards others drains the fun from the game.
When engaging in any kind of in-game communication, we kindly ask that you are respectful of others. This also applies to the language used in your team's name and description (whether it's a Club, Clan, Task Force or Neighbourhood).
Here are a few examples of that we consider inappropriate:
1. Hate speech, racism and other discriminatory language
2. Obscene or sexually explicit banter
3. Threats or harassment
4. Excessive swearing
5. Bullying 
Report! If you encounter another player misbehaving towards yourself or others, please let us know. Reports are reviewed by our trained moderators who will take appropriate action.
Consequences of misconduct: Disruptive behavior can lead to temporary and even permanent game account closure. Making false reports just to get someone banned can lead to the same. 
Don’t be a Cheat!
Use of third party software
Third party software consists of unapproved apps that manipulate gameplay. By altering game functionality, third party software aims to provide unfair advantages while putting your account and privacy at risk.
Third party software includes:
1. Hacks, "mods", or programs that unfairly alter game functionality
2. "Bots", or gameplay automation services or scripts
3. Any other programs that aim to modify or provide unearned progress
Consequences of misconduct: Trying to gain an unfair advantage by using prohibited 3rd party software will result in a permanent ban for any offending account(s).
If you have any concern about this Privacy Policy or our privacy practices, please contact us at:
By mail:
By email:
[email protected]